2023 — Foundations
First income streams
Financial literacySales basicsFirst side income
Focus
Learn how money moves before trying to capture it.
2024 — Sharpening
First paid client work
High-value skillsPricing experimentsOffer iteration
Focus
Build skills that pay. Prove value with cash, not credentials.
2025 — The Turn
Six-figure earning base
Recurring revenueProfit systemsPersonal runway
Focus
Stack income streams. Track profit. Build a cash reserve that removes fear.
2026 — Empire v1
Register business entityFirst 3 retainersBrand + systems
Focus
Open the seven-figure machine. One founder, one sharp offer, tight scope.
2027 — Repeatable
Productized serviceFirst hireAutomation
Focus
Turn one-off work into repeatable revenue. Hire the first operator.
2028 — Scale
$1M+ revenueSmall teamDistribution
Focus
Cross seven figures. Build a team that runs the machine without me in every gear.
2029 — Authority
Category leadershipSpeakingStrategic deals
Focus
Become the obvious name in one niche. Let reputation pull deals in.
2030 — Assets
Multiple income streamsInvestmentsIP assets
Focus
Move from active income to owning assets that produce cash.
2031 — Freedom
OptionalityFinancial independence
Focus
The empire runs and pays me. Time and focus are mine again.
2032 — The Horizon
Generational wealthLegacy betsMentorship
Focus
Reinvest into the next wave. Build wealth that outlasts the decade.